Pay-Per-Click (PPC) management is the process of overseeing and managing a company's PPC ad spend. This often strategies and ad buys while minimizing the overall expenditure. This may be done by the e-merchant or vendor themselves, or a dedicated specialist company may be hired to manage PPC buys on their behalf. PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective.
Keyword analysis: Discovering and targeting specific keywords and search queries being entered by likely leads for a company.
Channel strategy: Google AdWords, Bing Ads, affiliate networks, and paid social media placements are some of the channels to consider for PPC marketing.
Monitoring: Monitoring search term reports closely to learn which keywords/queries are most often used, to focus their buys on the most common searches.
Negative match: Optimizing ad spend by filtering out users who match a category that makes them unlikely to convert.
A/B Testing: Constantly split testing is one of the most effective methods for optimizing PPC ROI. Text, graphics, and other display variables can be used interchangeably to find the most effective method.
Leads generated for banking domain
Leads generated for event ticket sales
Leads generated for Film ticket sales
Leads generated for Health & Fitness