It’s essential for advertisers to understand and accurately monitor the customer’s path to purchase through AdWords Offline Conversion Tracking.
In many cases, when a customer sees your ad, they will click on it, visit your website, and make a purchase. Once they make that purchase, a unique Google ID is communicated back to AdWords to report the sale.
But unfortunately, the sales funnel suffers a disconnect when a customer clicks on your ad, visits your website and later decides to order the product offline (ex: placing an order over the phone or making an in-store purchase).
By importing offline conversion tracking, advertisers can track what happens in the offline world after a shopper clicks on an ad and use this data to target, set goals, and optimize campaigns for increased profit.
As we mentioned earlier, AdWords provides advertisers with a unique ID, called a “GCLID,” for every click that comes to their website from an AdWords ad. To track offline conversions, advertisers must save that ID along with whatever lead information they collect from the person who clicked on the ad.
Later, when that shopper “converts” in the offline world, the advertiser gives that GCLID back to AdWords along with a few details about the type of conversion and when it happened. Then AdWords records this conversion along with other conversion tracking data.
Leads generated for banking domain
Leads generated for event ticket sales
Leads generated for Film ticket sales
Leads generated for Health & Fitness